Small Business Saturday is an annual observance that takes place on the Saturday following Thanksgiving. The day is dedicated to bolstering small businesses across the nation and celebrating communities. It promotes shopping local and supporting the mom-and-pop businesses in our neighborhoods, providing a critical boost to these fundamental economic entities.
This day illuminates the connection between strong local businesses and thriving communities, reminding us of the power we hold as consumers to support our local economies.
History of Small Business Saturday
Small Business Saturday was first established in the U.S. in 2010 by the multinational financial services corporation, American Express. In a short time, the idea won the endorsement of the U.S. Senate, leading to the formal observance of the first Small Business Saturday on November 27, 2010. With a general call to “Shop Small”, American Express sought to spur on support of local, small businesses through various media channels.
American Express’s initiative quickly gained considerable traction, with key government figures, including President Barack Obama, lending their support. By 2011, Small Business Saturday had become a recognized nationwide occurrence. In their commitment to support local businesses, American Express even distributed personalized advertising materials and supplied consumers with 100,000 gift cards worth $25 each.
Having started in the U.S., Small Business Saturday crossed borders into the UK in 2013, where it is now celebrated on the first Saturday of December annually. Much like the original concept, the aim is to promote patronage of local businesses among consumers.
Throughout the years, Small Business Saturday has not only advocated for local and small businesses but has also significantly contributed to local economies by generating billions of dollars in revenue. It has succeeded in mobilizing consumers to support local retailers, particularly during the holiday period.
Small Business Saturday Timeline
Establishment of SBA
Small Business Administration (SBA) was established in the United States to provide support to small businesses and entrepreneurs.
Internet Boom and E-Commerce
The Internet boom led to the birth of various small businesses leveraging e-commerce, and expanded their reach globally.
Inception of Small Business Saturday
Small Business Saturday was created by American Express in response to small business owners' most pressing need: more customers.
Recognized by U.S. Senate
The United States Senate passed a resolution recognizing Small Business Saturday.
Support from Local Officials
Small Business Saturday support was voiced by officials in all 50 states and Washington, D.C.
Neighborhood Champions Program
The launch of the Neighborhood Champions program brought together approximately 1.3 million small businesses across the nation to host community events.
Record Spend
U.S. consumers reported spending a record high of an estimated $17.8 billion at independent retailers and restaurants on Small Business Saturday.
Ideas to Celebrate Small Business Saturday
Shop Local Rally
Organize a community event where local small businesses set up stalls to display their products and services. Add an entertainment quotient with local music bands, food trucks, and activities for children.
Small Business Networking Dinner
Arrange a networking dinner party with all the local business owners, opening discussions for collaboration and mutual growth. Besides strengthening the local business community, it’s also an excellent opportunity to explore new ventures.
Small Business Showcase
Plan an exhibition where each small business gets a chance to showcase its unique products or services, allowing them excellent exposure and customers a chance to understand them better.
Small Business Appreciation Day
Conduct a special event where customers write thank you notes or make videos appreciating their favorite local businesses. Share these on social media to spread positivity and make local businesses feel valued.
Collaboration with Local Influencers
Collaborate with popular local influencers to promote the businesses. This is a great way to reach more people and create a consciousness about the importance and benefits of shopping at small, local businesses.
8 Interesting Facts About Small Businesses
The backbone of the economy
Small businesses account for 99.9% of all businesses in the US.
Stalwarts of creativity
According to the Small Business Administration, small companies produce 16 times more patents per employee than larger patenting firms.
Immigrants Entrepreneurs
Immigrants start more than 25% of small businesses in the US.
Fast-growing sectors
The most popular small business sectors are professional, scientific and technical services.
Mostly solo operations
Almost 80% of small businesses in the US are owned and operated by a single person.
Home Based Ventures
About 50% of small businesses are home-based, including 80% of firms without paid employees.
Longstanding businesses
About two-thirds of businesses survive at least 2 years, half of all businesses survive at least 5 years, and one-third survive at least 10 years.
Small but Strong
Despite their size, small businesses make significant contributions to the global economy, and they are crucial for creating a diverse and robust market.
Small Business Saturday FAQs
Next Small Business Saturday Dates
| Year | Date | Day |
|---|---|---|
| 2023 | November 25th | Saturday |
| 2024 | November 23rd | Saturday |
| 2025 | November 22nd | Saturday |
| 2026 | November 28th | Saturday |
| 2027 | November 27th | Saturday |
| What is the pattern? | Saturday after Thanksgiving | |
Small Business Saturday Word Search
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