November 23rd

Small Business Saturday -

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Small Business Saturday is an annual observance that takes place on the Saturday following Thanksgiving. The day is dedicated to bolstering small businesses across the nation and celebrating communities. It promotes shopping local and supporting the mom-and-pop businesses in our neighborhoods, providing a critical boost to these fundamental economic entities.

This day illuminates the connection between strong local businesses and thriving communities, reminding us of the power we hold as consumers to support our local economies.

History of Small Business Saturday

Small Business Saturday was first established in the U.S. in 2010 by the multinational financial services corporation, American Express. In a short time, the idea won the endorsement of the U.S. Senate, leading to the formal observance of the first Small Business Saturday on November 27, 2010. With a general call to “Shop Small”, American Express sought to spur on support of local, small businesses through various media channels.

American Express’s initiative quickly gained considerable traction, with key government figures, including President Barack Obama, lending their support. By 2011, Small Business Saturday had become a recognized nationwide occurrence. In their commitment to support local businesses, American Express even distributed personalized advertising materials and supplied consumers with 100,000 gift cards worth $25 each.

Having started in the U.S., Small Business Saturday crossed borders into the UK in 2013, where it is now celebrated on the first Saturday of December annually. Much like the original concept, the aim is to promote patronage of local businesses among consumers.

Throughout the years, Small Business Saturday has not only advocated for local and small businesses but has also significantly contributed to local economies by generating billions of dollars in revenue. It has succeeded in mobilizing consumers to support local retailers, particularly during the holiday period.

Small Business Saturday Timeline

Establishment of SBA

Small Business Administration (SBA) was established in the United States to provide support to small businesses and entrepreneurs.

Internet Boom and E-Commerce

The Internet boom led to the birth of various small businesses leveraging e-commerce, and expanded their reach globally.

Inception of Small Business Saturday

Small Business Saturday was created by American Express in response to small business owners' most pressing need: more customers.

Recognized by U.S. Senate

The United States Senate passed a resolution recognizing Small Business Saturday.

Support from Local Officials

Small Business Saturday support was voiced by officials in all 50 states and Washington, D.C.

Neighborhood Champions Program

The launch of the Neighborhood Champions program brought together approximately 1.3 million small businesses across the nation to host community events.

Record Spend

U.S. consumers reported spending a record high of an estimated $17.8 billion at independent retailers and restaurants on Small Business Saturday.

Ideas to Celebrate Small Business Saturday

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Shop Local Rally

Organize a community event where local small businesses set up stalls to display their products and services. Add an entertainment quotient with local music bands, food trucks, and activities for children.

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Small Business Networking Dinner

Arrange a networking dinner party with all the local business owners, opening discussions for collaboration and mutual growth. Besides strengthening the local business community, it’s also an excellent opportunity to explore new ventures.

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Small Business Showcase

Plan an exhibition where each small business gets a chance to showcase its unique products or services, allowing them excellent exposure and customers a chance to understand them better.

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Small Business Appreciation Day

Conduct a special event where customers write thank you notes or make videos appreciating their favorite local businesses. Share these on social media to spread positivity and make local businesses feel valued.

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Collaboration with Local Influencers

Collaborate with popular local influencers to promote the businesses. This is a great way to reach more people and create a consciousness about the importance and benefits of shopping at small, local businesses.

8 Interesting Facts About Small Businesses


The backbone of the economy

Small businesses account for 99.9% of all businesses in the US.


Stalwarts of creativity

According to the Small Business Administration, small companies produce 16 times more patents per employee than larger patenting firms.


Immigrants Entrepreneurs

Immigrants start more than 25% of small businesses in the US.


Fast-growing sectors

The most popular small business sectors are professional, scientific and technical services.


Mostly solo operations

Almost 80% of small businesses in the US are owned and operated by a single person.


Home Based Ventures

About 50% of small businesses are home-based, including 80% of firms without paid employees.


Longstanding businesses

About two-thirds of businesses survive at least 2 years, half of all businesses survive at least 5 years, and one-third survive at least 10 years.


Small but Strong

Despite their size, small businesses make significant contributions to the global economy, and they are crucial for creating a diverse and robust market.

Small Business Saturday FAQs

Next Small Business Saturday Dates

Year Date Day
2023 November 25th Saturday
2024 November 23rd Saturday
2025 November 22nd Saturday
2026 November 28th Saturday
2027 November 27th Saturday
What is the pattern? Saturday after Thanksgiving

Small Business Saturday Word Search

  • Business
  • Shopping
  • Local
  • Entrepreneur
  • Discounts
  • Support