March 29th

National Mom and Pop Business Owners Day -

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Each year on March 29th, we celebrate National Mom and Pop Business Owners Day, a day that underscores the significant contributions made by small business owners across America. These men and women are not only the lifeblood of our economy, but they’re often the heart of our local communities, too. With their industrious spirit and tireless dedication, they’re a testament to the fulfilment of the American Dream.

On this day, let’s take a moment to recognize and express our appreciation for the many independently owned businesses we frequent in our daily lives.

History of National Mom and Pop Business Owners Day

The origin of this special day can be traced back to 1939. Rick and Margie Segel initiated it in tribute to their parents, who established a hat shop known as “Ruth’s” in Everett, Massachusetts. Over time, this little business flourished into a significant clothing store. As such, Rick and Margie selected the 29th of March to mark National Mom and Pop Business Owners Day, recognizing their parent’s efforts and the importance of the other 27 million small businesses across America.

These small-scale businesses have a substantial impact on the American economy. They account for more than half of all jobs in the U.S., and National Mom and Pop Business Owners Day is a testament to the sacrifices made by these owners, including personal compromises and extended working hours. The day is dedicated to appreciating these hardworking individuals and bringing attention to their vital services in various communities.

The significance of this day has resonated across the States, often celebrated by holding events, rallies, and special sales to bolster local, small businesses. Various organizations, communities, and even the U.S. Small Business Administration commemorate this day, underlining the vast economic contributions made by these small businesses.

National Mom and Pop Business Owners Day Timeline

General Stores in pioneer communities

Mom and Pop businesses started to emerge in the forms of general stores, blacksmiths, and taverns in pioneer communities across America.

Rise of Mom and Pop Stores

Increased urbanization in 1900s led to a rise in neighborhood retail shops and convenience stores owned by couples or families.

Mom and Pop Stores face competition

With the advent of supermarkets and chain stores, the Mom and Pop stores faced tough competition, yet they persisted due to close community connections.

Introduction of Franchising

Franchise businesses gain popularity and spread rapidly, presenting a new challenge for Mom and Pop stores.

Rise of e-commerce

With the rise of e-commerce, there's increased competition, but also a new platform for Mom and Pop businesses to reach beyond their local communities.

Social Media Marketing

Social media platforms provide a new avenue for Mom and Pop businesses to connect with their customers and market their products.

National Mom and Pop Business Owners Day

This day honors all small business owners, a crucial part of the country's economy and culture.

Ideas to Celebrate National Mom and Pop Business Owners Day

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Shop Small

Make a point to only shop at local mom and pop stores for the day. It could be groceries, clothes, accessories, or even stop by the local cafe and pick up your favorite brew.

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Host or Participate in a Local Business Fair

Coordinate a local business event that brings together all the mom and pop stores in your community. Likely, they will appreciate the increased exposure and customers will enjoy the personal interaction.

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Financial Support

Consider contributing to a crowdfunding campaign or making a direct donation to a local business of your choice. Many of these businesses operate on razor-thin margins and even a small financial boost can help.

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Write a Review

Post positive reviews about mom and pop businesses on platforms like Google and Yelp. This can attract new customers and also boost the business’s online reputation.

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Hold a Pop-up Market

If you have spare space, invite local mom and pop businesses to hold a pop-up shop there. This will help them reach a wider audience and generate sales.

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Artisan Showcase

Host an event where the community’s mom and pop businesses can showcase their unique, handcrafted products. Sharing their stories and craft process can attract more customers and appreciation for their work.

8 Interesting Facts About Mom and Pop Business Owners


Vital to the Economy

Mom and Pop businesses contribute significantly to the overall US economy. They account for 60% of the new jobs created in the United States.


Family at the Helm

About 90% of all US businesses are family-owned or controlled, indicating that a large portion of Mom and Pop businesses are literally family operations.


Jacks and Jills of All Trades

Mom and Pop business owners often have to multi-task. They play the roles of CEO, accountant, marketer, and customer service representative.


Endurance Specialists

While about 30% of small businesses fail within the first two years, those who can survive the initial period tend to have a good chance of success in the long run. Approximately 65% of small businesses make it past 10 years.


Longer Hours of Work

Mom and Pop owners are hard workers. On average, they put in 52 hours a week, compared to the 37 hours put in by their employees.


It's an Age Thing

Most Mom and Pop business owners fall within the age range of 50-88, also known as the Boomer, Silent, and Greatest generations. This contrasts with popular notion that Millennials and Gen Z are the driving forces of entrepreneurship.


Shaping Communities

Mom and Pop businesses add unique character to our communities and neighborhoods. They help to preserve the unique culture and identity of the place they are in.


From Old to New

Technology adoption among Mom and Pop businesses is on the rise. Approximately 70% of small businesses are now present online, taking advantage of digital tools for marketing, sales, and operations.

National Mom and Pop Business Owners Day FAQs

Next National Mom and Pop Business Owners Day Dates

Year Date Day
2023 March 29th Wednesday
2024 March 29th Friday
2025 March 29th Saturday
2026 March 29th Sunday
2027 March 29th Monday
What is the pattern? Every March 29th

National Mom and Pop Business Owners Day Word Search

  • Business
  • Local
  • Family
  • Startup
  • Economy
  • Independent